Portfolio

E Marketing Valley

UX/UI, Brand Identity, Content, Web Development & Digital Marketing

ABOUT THE CLIENT:

My client was planning to have her own Marketing Agency where she would be providing services related to Marketing and Branding.

THE PROBLEM:

My client wanted a quirky yet simple website for her Marketing Agency which her prospective & current customers could visit and contact her after getting to about her services and work.

MY ROLE:

I worked with her on - Brand Identity, Content Development, Website UI and Website Development.

Website Url: www.emarketingvalley.com

PROCESS:

Market Research & Target Audience
Competitive Audit & Marketing Strategy
Information Architecture
Brand Identity
UI Design & Content Creation

1- MARKET RESEARCH & TARGET AUDIENCE

I sat with my client and brainstormed with her about her company and after that did some market research to know about the prospective clients and website visitors.

1) What is E Marketing Valley?

E Marketing Valley is a Digital Marketing agency that provides various professional services related to Digital Marketing, Branding and Photography.

2) What is E Marketing Valley's USP? What is the business personality?

They provide Digital Marketing, Photography, and Branding solutions. The services are affordable, the company is trustworthy which provides 100% customer satisfaction and top-notch quality.

3) Who is the target audience?

Using Facebook's Audience Insights Tool we narrowed down to our target Audience- their Demographics and Psychographics.

Demographics-

2) Behavior:

- Owns Apple products

- Facebook page admins

- Facebook payment users

- Early technology adopters

- Mac OS

- Engaged shoppers

- Airport check-in

- People in India who prefer high valued goods

3) Associations:

- BNI

- Fox business network

- Dentsu Aegis Network

4) Sites/Blogs they visit:

- Forbes

- Entrepreneurs

- Business Now

- Fox Business

- Mashable

- Venture Beat

- Fast company

- Tech crunch

- Linkedin today

- Marketing profs

Psychographics-

1) Interests:

- Digital Marketing

- Entrepreneurship

- Business

- Forbes

- Business Now

- Photography

- Branding

- Marketing

- Small business

- Travel

- Funding

- Advertisement

Persona-

2- COMPETITIVE AUDIT & MARKETING STRATEGY

1) Top 5 competitors

SRV Media, Viva Advertising, AD2BRAND, Seagull Advertising, W ater Communications

2) A list of their Pros and Cons

PROS:

- Experience

- A range of customer base

- Bandwidth for more extra work

CONS:

- Costly

- Not Extraordinary

- Poor service

3) How will awareness be spread among people about EMV?

Organically through existing clients, social media channels and paid advertising

3- INFORMATION ARCHITECTURE

Now... Through UX Research... we have a good idea of what EMV as a brand stands for... what are its goals... what is the target market... and how does it want to solve the target audience's problems.

Here is the following Information Architecture based on the UX Research done above.